{"product_id":"9781408717448","title":"The Great Plant-Based Con","description":"\u003cp\u003eAlmost every day we hear a call for us to reduce our consumption of meat and dairy, with the long-term goal for many being the widespread conversion to a totally vegan lifestyle. 'Plant-based' has become a term so worthy and ubiquitous that many people have forgotten their historic antipathy to an extreme vegan cause. But what if the statistics driving the plant-based movement were misleading or even false? What if we were being manipulated by a happy coalition of vested interests that includes environmentalists, Big Pharma, Big Food, established dietary advice organisations, and even a little known but rich and powerful religious group with a long-standing commitment to a vegan diet? What if removing animal foods from our diet was a serious threat to human health, and a red herring in the fight against climate change?\u003c\/p\u003e","brand":"Piatkus","offers":[{"title":"Jayne \/ Buxton","offer_id":40486382075952,"sku":"9781408717448","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/5334\/6096\/products\/9781408717448_8069e7f9-750e-49a8-90de-2a33852ae931.jpg?v=1662137480","url":"https:\/\/goldenharebooks.pro\/products\/9781408717448","provider":"Golden Hare Books","version":"1.0","type":"link"}